I believe it's a combination of factors that makes me unique compared to every other fractional CMO:

First, I've had the good fortune of being exposed to both the marketing and sales sides of a business - having been a VP of Sales and also a CMO. I've found that having a full 360-degree view of how a well-aligned sales and marketing department operates allows me to not think in silos. This ensures that what I recommend aligns with both your marketing and sales outcomes.

Second, I'm able to think strategically but have also had to push nearly all of the execution buttons. Most consultants will tell you what to do, but they don't understand what actually goes into executing their recommendations. From managing Google Ads, and LinkedIn Ads, building websites, updating on-page SEO, creating email marketing campaigns, and designing collateral and ads - there's nearly nothing I haven't had to do in the world of B2B marketing.

Third, I've successfully built a B2B sales and marketing machine for my own company. The company ended up growing so fast that it made the Inc. 5000 list of fastest-growing companies in the Midwest. You don't grow that fast unless you fully understand how to both market and sell in the B2B world.

Zach Strauss

You Ask. I Answer.

Just a few answers to some common questions I receive on our first introduction call.