• Is it really possible to stay ahead of the curve with everything you have on your plate?

    Odds tend to say no. That's where I come in. Get peace of mind that your company is on the leading edge of how you should approach B2B marketing in today's world.

  • I wrote the playbook on B2B marketing for the modern buyer, and I'm ready to apply it to your business.

    The daily life of a CEO is often an unrelenting whirlwind of responsibilities, challenges, and decisions, making it extraordinarily demanding to stay ahead of everything.

     

    You're tasked with steering the company's strategic direction, managing teams, and ensuring financial success, and you must juggle a multitude of priorities, from overseeing operations to forging partnerships, all while staying attuned to the market's ever-shifting landscape.

     

    As the ultimate decision-maker, you face a constant barrage of high-stakes, time-sensitive choices that can make or break your company's future. Furthermore, the relentless pressure to innovate, outpace competitors, and satisfy stakeholders only adds to the complexity and stress of the role.

     

    The good news? I'm here to help.

  • Impressions and Clicks Don't Pay The Bills.

    I Focus On Revenue, Not Vanity Metrics.

    Here are just a few examples in my past work where I have been responsible for these outputs. 

    108 New Deals & $8.5 Million in Revenue

    A B2B manufacturer generated $8.5 Million in revenue and they invested $40,500 for the whole year. I’d love for you to be next.

    228 Leads in 2.5 Months

    I helped a B2B industrial company execute their first strategic paid campaign, resulting in 228 sales-qualified leads in 2.5 months.

    38% Increase Year over Year In Leads

    While reducing the overall marketing budget by 45% for the year for a B2B manufacturing company. That's called doing more with less.

    14.52X Engagement ROI

    A B2B promotional products manufacturing company realized a 14.52X ROI when we implemented the Agile Acquisition methodology to their business.

  • Why People Partner With Me

    If you're faced with any of the three headwinds below, it's time for a conversation.

    You're Time Constrained

    You need someone to help 'run harder' at marketing, demand generation, and customer acquisition initiatives.

    You're Budget Conscious

    You want access to a full-time team at a fraction of the cost of one full time senior marketing role.

    You Want Performance

    If you're spending money, you should see a return on that capital right? That's precisely what I focus on for you.

  • A Typical Approach

    It doesn't have to start at Phase 1 if you know the exact problem you need solved. However, from strategy to execution I can be there with you every step of the way.

    Phase 1: Audit

    Understand Your Current State

     

    Everything begins with an understanding of your current state. I break this audit process down into 3 distinct categories:

    • Tactics: Let's audit what you're currently doing from a marketing perspective.
    • Technology: Are you leveraging everything that you should be when it comes to marketing technology?
    • Talent: Let's make sure you have the right people on the bus to drive your business forward. This includes internal and external (agency) audits.

    We'll combine multiple calls with our Audit Intake checklist to help both sides really understand the current state of your business. If you know what main problems you want us to focus on, we encourage you to share.

    Phase 2: Align

    Organize & Prioritize

     

    After completing the Audit, it's time for both sides to properly organize and prioritize the biggest issues to start tackling. Usually, this focuses on the three core segments of a well-aligned marketing & sales function:

    • Marketing: How efficiently are you the right audience with your marketing strategy?
    • Web: How well is your website converting the right people into sales-qualified opportunities?
    • Sales: How well is your sales team closing the sales-qualified opportunities that are provided?

    Our engagement can start and end with marketing, but I strongly encourage, and have the data to support, that best-in-class companies look at all three segments to ensure they're driving meaningful revenue growth.

    Phase 3: Action

    Execute On The Plan  

     

    Like any good task list, the goal is to start solving the problems that we've identified after the audit. Once again, this is broken into three key segments:

    • Who: Who should be executing the new marketing strategy or set of tactics?
    • Where: Where does all of our information, analytics, and data flow from these tactics?
    • When: When do all of the tactics occur, what's the cadence, frequency, and more?

    We'll continue this process on a monthly basis until there's nothing left to solve inside your company. You're the ultimate decider of when we're 'finished'.

  • Don't Take My Word For It

    Hear from a few of my previous clients in regard to how I work and solve problems.

    Jeff B. - CEO

    "I've introduced Zach to multiple executives after seeing what he's done for some of my own clients. It's amazing that someone is able to understand the detail of both B2B marketing and B2B sales. Zach truly has a unique gift."

    Mike R. - CEO

    "Zach's nothing short of a B2B sales & marketing savant. I don't throw that term around often, but I've never seen someone be able to come in, audit our existing efforts, and move so fast to put together the right program and tactics to help us drive deal flow. If Zach is available, you hire him."

    Todd G. - CEO

    "The guy is an absolute workhorse. Connecting the dots, guiding our team, turning marketing problems into math problems, I've really never met anyone like Zach."

    Cheryl C. - VP of Marketing

    "It's like Zach's an extension of your team. His responsiveness is unmatched. His idea to build (and him building it) an email marketing campaign over 4 months to our existing book of business generated over $8 Million in new business for us. He obviously more than paid for himself."

    Matt A. - CEO

    "We were spending roughly $50,000/month in Google Ads alone. Zach's promise was that he could cut our ad spend in half and we wouldn't even see a single decrease in our overall performance. I told him to prove it, and he did. We now spend $80,000/month with Zach's guidance. It's generated nearly $10 Million in pipeline value for us."

    Bill B. - CEO

    "Zach came in and completely overhauled how we were approaching our outbound sales. We were doing nearly everything manually and had no clue in regard to the technology and systems that Zach could implement. I cannot speak highly enough of the work Zach did for us."

  • Check Availability & Let's Talk

    A great fractional CMO shouldn't cost $15,000/month.

     

    Engagements can range between $1,500 to $3,500/month. I only work with 5 clients at any given time.

     

    You don't have to work with me for 12 months but if you do, I guarantee an ROI on our engagement or I'll cut a check back for 10% of my fee.

     

    Our time is valuable, and I'm not here to waste it. I'm so confident in my ability to deliver for B2B companies that If you don't learn something new on our 45-minute introduction call, I'll give you a $100 gift card, no questions asked. Spend as you see fit.

     

    If you're interested if I can solve your marketing problems, feel free to fill out the form below and share how I can help, I'll be in touch ASAP.

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