Build a more predictable revenue engine
I’m Zach Strauss. I’ve founded, scaled, and exited three companies and built the go-to-market systems underneath them. Today, I help B2B companies diagnose what is limiting growth, direct the right priorities, and build the systems to fix it.
One PE, two strategic
Recognized for growth
Sales and GTM systems
One balanced architecture
I treat revenue like a portfolio.
I started in Fortune 500 enterprise sales, carrying a quota inside a well-aligned sales and marketing organization. It showed me the leverage created when positioning, demand generation, sales execution, and leadership operate as one system. It also taught me that the system only works when it influences the decisions people make: what buyers notice, believe, prioritize, and ultimately act on.
Since then I've founded, scaled, and exited companies, three of them so far, and built the go-to-market engines underneath each one. I treat revenue the way an investor treats a portfolio: a set of mechanisms you can measure, weight, and rebalance.
Today I help B2B companies diagnose what's limiting growth, direct what gets fixed first, and build the system that holds. Some of that is free and self-serve. Some of it is me in the room. Some of it I execute for you.
Growth stalls when the system becomes unbalanced.
Having worked with more than 100 companies under $50M, I see the same few things stall predictable growth. Almost never a lack of tactics. Usually one of these.
You can't see the shape of your revenue
Deals close, but you can't say which efforts actually produced them. So you keep funding everything, trim the wrong things, and plan next quarter on gut instead of evidence.
Too dependent on one channel
Referrals work until they do not. Paid acquisition works until costs rise. Outbound works until response falls. Durable growth needs more than one source of demand.
No one knows what to fix first
The team has a backlog of ideas, tools, and opinions. What it lacks is a practical sequence of priorities tied to the constraint limiting growth now.
Start with the level of access your business needs.
The model is deliberately simple. Diagnose the system, direct the team, or bring me in to build it.
Free Revenue Audit
An outside-in review of your current revenue engine and the three issues I would address first.
- Completed personally
- No discovery call required
- Prioritized written recommendations
Advisory
Your team executes. I help determine the strategy, priorities, message, systems, and operating rhythm.
- Senior operator perspective
- Clear priorities and accountability
- Built for capable internal teams
Execution
I architect and operate the go-to-market motion with you, from strategy through implementation.
- Hands-on system design
- Sales, marketing, and AI integration
- Built for companies that need ownership
You can also put free guides to work today, or join 2,500+ CEOs, owners, and operators getting my weekly insights.
Revenue is not a mystery. It's an architecture.
Most companies do not have a sales problem or a marketing problem in isolation. They have an unbalanced revenue portfolio, with too much dependence on too few ways of creating demand.
Explore the full framework →Interruption
Creating attention through outbound, paid media, direct response, and other proactive motions.
Discovery
Being found when buyers actively search, research, compare, and ask AI systems for guidance.
Authority
Earning trust before the sales conversation through ideas, evidence, content, and expertise.
Relationship
Turning existing connections, customers, and conversations into durable commercial advantage.
Community
Building repeat attention and affinity around a shared problem, identity, or point of view.
Partnership
Creating leverage through channels, strategic alliances, integrations, and aligned audiences.
Revenue Portfolio Theory
My forthcoming book reframes growth as a portfolio problem. Six revenue mechanisms, each with its own behavior, cost, risk, and decay. The job of an operator is not to pick one. It is to weight them.
I also bring this framework to stages and leadership teams. See speaking →
Building something that needs predictable revenue?
The audit is the fastest way to start. If you would rather talk first, or just want to compare notes as an operator, I'm reachable.