Build a more predictable revenue engine
I’m Zach Strauss. I’ve founded, scaled, and exited three companies and built the go-to-market systems underneath them. Today, I help B2B companies diagnose what is limiting growth, direct the right priorities, and build the systems to fix it.
One PE, two strategic
Recognized for growth
Sales and GTM systems
One balanced architecture
I treat revenue like a portfolio.
I started in Fortune 500 enterprise sales, carrying a quota and learning that pipeline is built on human decisions, not dashboards. That foundation still shapes everything I do.
Since then I've founded, scaled, and exited companies, three of them so far, and built the go-to-market engines underneath each one. I treat revenue the way an investor treats a portfolio: a set of mechanisms you can measure, weight, and rebalance.
Today I help B2B companies diagnose what's limiting growth, direct what gets fixed first, and build the system that holds. Some of that is free and self-serve. Some of it is me in the room. Some of it I execute for you. The tools change. The reason people buy does not.
Growth stalls when the system becomes unbalanced.
More tactics rarely solve the underlying problem. The first job is to identify the constraint, understand how the parts interact, and decide what matters next.
Too dependent on one channel
Referrals work until they do not. Paid acquisition works until costs rise. Outbound works until response falls. Durable growth needs more than one source of demand.
Sales and marketing operate separately
Campaigns create activity, sellers create their own message, and leadership sees dashboards without a clear view of what is actually creating revenue.
No one knows what to fix first
The team has a backlog of ideas, tools, and opinions. What it lacks is a practical sequence of priorities tied to the constraint limiting growth now.
Revenue is not a mystery. It's an architecture.
Most companies do not have a sales problem or a marketing problem in isolation. They have an unbalanced revenue portfolio, with too much dependence on too few ways of creating demand.
Explore the full framework →Interruption
Creating attention through outbound, paid media, direct response, and other proactive motions.
Discovery
Being found when buyers actively search, research, compare, and ask AI systems for guidance.
Authority
Earning trust before the sales conversation through ideas, evidence, content, and expertise.
Relationship
Turning existing connections, customers, and conversations into durable commercial advantage.
Community
Building repeat attention and affinity around a shared problem, identity, or point of view.
Partnership
Creating leverage through channels, strategic alliances, integrations, and aligned audiences.
Revenue Portfolio Theory
My forthcoming book reframes growth as a portfolio problem. Six revenue mechanisms, each with its own behavior, cost, risk, and decay. The job of an operator is not to pick one. It is to weight them.
I also bring this framework to stages and leadership teams. See speaking →
Start with the level of access your business needs.
The model is deliberately simple. Diagnose the system, direct the team, or bring me in to build it.
Free Revenue Audit
An outside-in review of your current revenue engine and the three issues I would address first.
- Completed personally
- No discovery call required
- Prioritized written recommendations
Advisory
Your team executes. I help determine the strategy, priorities, message, systems, and operating rhythm.
- Senior operator perspective
- Clear priorities and accountability
- Built for capable internal teams
Execution
I architect and operate the go-to-market motion with you, from strategy through implementation.
- Hands-on system design
- Sales, marketing, and AI integration
- Built for companies that need ownership
Building something that needs predictable revenue?
The audit is the fastest way to start. If you would rather talk first, or just want to compare notes as an operator, I'm reachable.