Marketing can play an indispensable role in bolstering your sales efforts by generating an increased number of sales-qualified opportunities. By deploying data-driven, targeted campaigns that resonate with potential customers, we can effectively nurture leads through the sales funnel, fostering both awareness and interest in your company's products or services.
This proactive approach to lead generation ensures that you and your sales team are equipped with a steady stream of high-quality prospects, primed and ready for engagement.
Furthermore, by leveraging insights from customer behavior and preferences, marketing can create personalized messaging that speaks directly to prospects' unique pain points, paving the way for more meaningful and productive sales interactions.
Our goal is for a symbiotic relationship between marketing and sales not only results in a higher close rate but also fosters long-term customer relationships, contributing significantly to your overall growth and success.
If Your Sales Team Likes More Opportunities,
You've Come To The Right Place.
108 New Deals & $8.5 Million in Revenue
A B2B manufacturer generated $8.5 Million in revenue and they invested $40,500 for the whole year. I’d love for you to be next.
228 Leads in 2.5 Months
I helped a B2B industrial company execute their first strategic paid campaign, resulting in 228 sales-qualified leads in 2.5 months.
38% Increase Year over Year In Leads
While reducing the overall marketing budget by 45% for the year for a B2B manufacturing company. That's called doing more with less.
14.52X Engagement ROI
A B2B promotional products manufacturing company realized a 14.52X ROI when we implemented the Agile Acquisition methodology to their business.
Why People Partner With Me
If you're faced with any of the three headwinds below, it's time for a conversation.
You're Time Constrained
You need someone to help 'run harder' at marketing, demand generation, and customer acquisition initiatives.
You're Budget Conscious
You want access to a full-time team at a fraction of the cost of one full time senior marketing role.
You Want Performance
If you're spending money, you should see a return on that capital right? That's precisely what I focus on for you
What's Included In Every Engagement?
From strategy to execution we're there with you every step of the way.
Phase 1: Audit
Understand Your Current State
Everything begins with an understanding of your current state. We'll combine multiple calls with our Audit Intake checklist to help both sides really understand the current state of your agency. This usually takes 1-2 weeks max.
Phase 2: Align
Organize & Prioritize
After completing the Audit, it's time for both sides to properly organize and prioritize the biggest issues to start tackling. Maybe it starts with People, or maybe we start with Processes, or maybe Productization. Aligning after the audit will help us all decide how to pursue Action. This takes 1-2 weeks max.
Phase 3: Action
Execute On The Plan
Like any good task list, the goal is to start solving the problems that we've identified after the audit. We'll continue this process on a monthly basis until there's nothing left to solve inside of your company. You're the ultimate decider of when we're 'finished'. This usually starts after the first 2-4 weeks.
A Typical Approach
It doesn't have to start at Phase 1 if you know the exact problem you need solved. However, from strategy to execution I can be there with you every step of the way.
Phase 1: Audit
Understand Your Current State
Everything begins with an understanding of your current state. I break this audit process down into 3 distinct categories:
Tactics: Let's audit what you're currently doing from a marketing perspective.
Technology: Are you leveraging everything that you should be when it comes to marketing technology?
Talent: Let's make sure you have the right people on the bus to drive your business forward. This includes internal and external (agency) audits.
We'll combine multiple calls with our Audit Intake checklist to help both sides really understand the current state of your business. If you know what main problems you want us to focus on, we encourage you to share.
Phase 2: Align
Organize & Prioritize
After completing the Audit, it's time for both sides to properly organize and prioritize the biggest issues to start tackling. Usually, this focuses on the three core segments of a well-aligned marketing & sales function:
Marketing: How efficiently are you targeting the right audience with your marketing strategy?
Web: How well is your website converting the right people into sales-qualified opportunities?
Sales: How well is your sales team closing the sales-qualified opportunities that are provided?
Our engagement can start and end with marketing, but I strongly encourage, and have the data to support, that best-in-class companies look at all three segments to ensure they're driving meaningful revenue growth.
Phase 3: Action
Execute On The Plan
Like any good task list, the goal is to start solving the problems that we've identified after the audit. Once again, this is broken into three key segments:
Who: Who should be executing the new marketing strategy or set of tactics?
Where: Where does all of our information, analytics, and data flow from these tactics?
When: When do all of the tactics occur, what's the cadence, frequency, and more?
We'll continue this process on a monthly basis until there's nothing left to solve inside your company. You're the ultimate decider of when we're 'finished'.
Don't Take My Word For It
Hear from a few of my previous clients in regard to how I work and solve problems.
Jeff B. - CEO
"I've introduced Zach to multiple executives after seeing what he's done for some of my own clients. It's amazing that someone is able to understand the detail of both B2B marketing and B2B sales. Zach truly has a unique gift."
Mike R. - CEO
"Zach's nothing short of a B2B sales & marketing savant. I don't throw that term around often, but I've never seen someone be able to come in, audit our existing efforts, and move so fast to put together the right program and tactics to help us drive deal flow. If Zach is available, you hire him."
Todd G. - CEO
"The guy is an absolute workhorse. Connecting the dots, guiding our team, turning marketing problems into math problems, I've really never met anyone like Zach."
Cheryl C. - VP of Marketing
"It's like Zach's an extension of your team. His responsiveness is unmatched. His idea to build (and him building it) an email marketing campaign over 4 months to our existing book of business generated over $8 Million in new business for us. He obviously more than paid for himself."
Matt A. - CEO
"We were spending roughly $50,000/month in Google Ads alone. Zach's promise was that he could cut our ad spend in half and we wouldn't even see a single decrease in our overall performance. I told him to prove it, and he did. We now spend $80,000/month with Zach's guidance. It's generated nearly $10 Million in pipeline value for us."
Bill B. - CEO
"Zach came in and completely overhauled how we were approaching our outbound sales. We were doing nearly everything manually and had no clue in regard to the technology and systems that Zach could implement. I cannot speak highly enough of the work Zach did for us."
Check Availability & Let's Talk
A great fractional CMO shouldn't cost $15,000/month.
Engagements can range between $1,500 to $3,500/month. I only work with 5 clients at any given time.
You don't have to work with me for 12 months but if you do, I guarantee an ROI on our engagement or I'll cut a check back for 10% of my fee.
If you're interested in learning how I can solve your marketing problems, feel free to fill out the form below and share how I can help, I'll be in touch ASAP.
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