A proprietary framework for generating more revenue.
Stop Guessing. Start Measuring.
I drive results for our clients in any market using a unique strategy called Agile Acquisition. This strategy is based on a framework and methodology that aligns both marketing and sales, and supports scalable, repeatable, and predictable revenue growth for your organization.
‘Agile’ uses a combination of marketing & sales channels to simultaneously attack your market from every angle. Then you continually reassess your results and fluidly shift our efforts to what’s working, so you get results like you’ve never seen before.
Whether it’s a seasoned manufacturing executive or a trendy ‘twenty-something’, your ideal customer likely uses multiple devices each day and a mix of work, personal, and play across several different online mediums.
Success then requires constantly moving your acquisition strategy and budget to where your customers are. Keeping your activity ‘agile’ so to speak. By changing tactics to stay where the best results are coming from, you’ll get a constant flow of ‘wins’ that you can build momentum on. It’s innovative, aggressive, and incredibly successful.
This is what I call Agile Customer Acquisition.
Understand Your Current State
Everything begins with an understanding of your current state. I break this audit process down into 3 distinct categories:
We'll combine multiple calls with our Audit Intake checklist to help both sides really understand the current state of your business. If you know what main problems you want us to focus on, we encourage you to share.
Organize & Prioritize
After completing the Audit, it's time for both sides to properly organize and prioritize the biggest issues to start tackling. Usually, this focuses on the three core segments of a well-aligned marketing & sales function:
Our engagement can start and end with marketing, but I strongly encourage, and have the data to support, that best-in-class companies look at all three segments to ensure they're driving meaningful revenue growth.
Execute On The Plan
Like any good task list, the goal is to start solving the problems that we've identified after the audit. Once again, this is broken into three key segments:
We'll continue this process on a monthly basis until there's nothing left to solve inside your company. You're the ultimate decider of when we're 'finished'.
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