This is simply a snapshot of the questions my clients want to be answered. Don't see a headwind below?
Get in touch, I am happy to share if I can help you or not. I'm not here to waste your time or mine, that's a promise.
You're unsure where to start from a strategic POV.
Where do you begin? It's a common question that we help map out. You should have a strategy, not a dream. We can help you get there.
You aren't sure if you currently have the right people on the bus.
Do you have the right internal team members or external partners to help you hit your goals? Do you need to upskill, reskill, or rethink your team? We can verify.
You aren't sure what marketing channels are actually providing an ROI.
If you aren't measuring your marketing channels the right way, you are probably lighting money on fire. We make sure you have the right attribution models so you can make the right decisions going forward.
You aren't sure if you're leveraging technology to be as efficient as possible.
There are over 9,000 Marketing Technology platforms available right now. That's not even counting sales technology. Can you name more than 10? Do you know the right ones for your business? Can you be more efficient? We help answer those questions.
Your competition feels miles ahead of you and you're potentially losing market share.
We hate losing. We hate seeing our clients in 2nd place (or worse). Let's make sure you're operating best-in-class marketing & sales program.
You have marketing information overload. What's signal and what's noise?
You can read 20 different opinions about sales or marketing on Linkedin alone. What's right? What's fluff? We make sure you filter through the noise.
You aren't closing the sales & marketing feedback loop.
When was the last time your marketing & sales team got in the room (and it was actually productive)? We help establish formal reporting cadences and agendas for our clients. Both teams need to work together.
You feel like you keep losing deals specifically to price.
Sales team complaining about price? Are they discounting too often and for too much? That erodes your margin. Let's master the customer conversation so you can command a premium price in your market.
Not enough of your prospects are aware that your company exists.
Is your total addressable market actually aware of your company? Odds say they aren't. We can help solve that for you and do it in a hyper-efficient way.
You have little to no online presence as an organization.
You simply aren't getting invited to the party but your competition probably is. No one likes to be left out. We put together programs to make sure you're not only invited, but you're on the VIP list.
I blend these tactics below to deliver transformative growth for B2B Companies.
Marketing Strategy & Execution
Develop a strategy to your target audience with surgical precision, converting prospects into customers.
With the right strategy and team, companies can develop and implement highly targeted, data-driven campaigns that reach the right audience at the right time, ensuring optimal return on investment.
We possess a deep understanding of the ever-evolving digital marketing landscape, enabling us to identify emerging trends and opportunities that help you stay ahead of the competition.
Search Engine Marketing
When executed properly, paid search (whether on Google Ads or Bing Ads) can be one of the most effective strategies in an ROI-focused, results-oriented digital marketing program.
For many of my clients, paid search is their bread and butter. That’s why we take an insight-driven approach to increase your bottom line.
Whether you have an existing Google Ads account or need us to establish one for you, we’ll take the time to learn about your business, understand your goals, check out your competitors, analyze the industry, and review the data necessary to ensure we can get you results.
Search Engine Optimization
Is your company getting 'invited to the party' when it comes to organic search?
Search engine optimization (SEO) is essential for businesses seeking to bolster their online visibility and capture a larger share of the ever-growing digital market.
By optimizing website content, structure, and performance, companies can improve their search engine rankings, driving increased organic traffic and attracting high-intent users.
Investing in a well-executed SEO strategy not only yields long-lasting results, but also delivers a strong return on investment, as businesses reap the benefits of enhanced brand recognition and sustained customer engagement.
Email marketing stands as an indispensable tool for businesses seeking to establish lasting connections with customers while driving tangible results.
This cost-effective approach enables companies to deliver personalized, relevant content directly to their target audience, fostering brand loyalty and nurturing leads toward conversion.
By harnessing the power of email marketing, businesses can achieve impressive returns on investment, bolster customer engagement, and ultimately fuel sustainable growth in a competitive landscape.
Measurement & Reporting
Examining marketing analytics is essential for businesses seeking to refine their strategies, maximize returns, and remain competitive in an increasingly data-driven world.
By analyzing comprehensive data sets and tracking key performance indicators, companies can gain invaluable insights into customer behavior, preferences, and trends, enabling them to make more informed decisions that drive growth.
Marketing analytics allows businesses to identify what works and what doesn't, enabling them to allocate resources more efficiently and pivot their strategies accordingly. This data-driven approach also empowers companies to create highly targeted and personalized marketing campaigns that resonate with their audience, leading to increased engagement and conversion rates.
Social Media Marketing
Remember, marketing is human at the end of the day.
Social media management is a critical component of modern marketing strategies, as it enables businesses to establish a strong online presence, engage directly with their target audience, and cultivate brand loyalty.
By curating and sharing relevant, high-quality content, companies can not only generate buzz around their products or services but also humanize their brand and foster meaningful connections with customers.
Effective social media management serves as a powerful catalyst for growth, as it amplifies brand awareness, drives website traffic, and ultimately contributes to increased conversions and long-term success.
Create content that converts.
By creating high-quality, informative content tailored to their target audience, companies can build trust and credibility while showcasing their expertise and industry knowledge.
Consistently publishing content not only fosters customer engagement but can also contribute to improved search engine rankings, increased brand visibility and long-term business success.
Sales Process Engineering
A Deep Dive Into Every Stage Of Your Sales Process.
When's the last time you sat down and worked through identifying strategic partnerships in the marketplace? If you're looking to better leverage your region and network, we'll walk you through the process of identifying, reaching out, and building effective strategic partnerships.
Sales Tool Optimization
Do (Much) More With Less.
Technology moves fast, and sales technology moves even faster. We sit down with you, understand the tools you're currently using, and implement sales tools that we believe can help fill the gaps, allowing you to do more with less.
Messaging Built For The Buying Brain.
Does your sales & marketing message contain the right elements to drive urgency in the buying brain of your ideal customer? Recent research in neuroscience has afforded us a more in-depth look at how the human brain processes information in order to change. Or resist change.
Our Neuromessaging™ programs walk through your existing messaging and use our Neuromessage map™ process to help uncover areas of improvement that will help clarify your value and drive more urgency to change on the part of your prospect.
Tell A Story That Converts.
In an exclusive and intimate group setting, you will get hands-on training and coaching from BrainTrust experts. Over the course of 2 days, you will learn how the power of neuroscience and visual storytelling techniques can completely change your selling approach and drastically improve your customer relationships (and sales results).
The Best Sales Tool Is Human.
Learn how to better leverage LinkedIn as a sales tool. From optimizing your profile for lead generation to engaging C-Suite executives with one message. We've reached out to (literally) thousands of C-level and VP-level executives, measuring and testing our cold messaging, we know what works and what doesn't.
The decision to bring someone in that hasn't built an entire B2B marketing function (successfully) or has worked in the B2B space is too risky.
Why leave that to chance?
Over the last 6 years, I've worked with over 100+ B2B companies helping solve specific B2B marketing & sales problems. I feel like I've seen it all, and solved it all.
I also practice what I preach. I led and grew Grey Matter to become an Inc. 5000 company, doubling revenue every year for the last 5 years, oversaw a team 30+ employees, and ultimately sold the company to private equity.
I only know B2B marketing & sales, nothing else. It's been a passion of mine since I started my career in enterprise sales, ultimately becoming a VP of Sales for a venture-backed SaaS company, and eventually leading to the founding of Grey Matter.
Hear from a few of my previous clients in regard to how I work and solve problems.
Jeff B. - CEO
"I've introduced Zach to multiple executives after seeing what he's done for some of my own clients. It's amazing that someone is able to understand the detail of both B2B marketing and B2B sales. Zach truly has a unique gift."
Mike R. - CEO
"Zach's nothing short of a B2B sales & marketing savant. I don't throw that term around often, but I've never seen someone be able to come in, audit our existing efforts, and move so fast to put together the right program and tactics to help us drive deal flow. If Zach is available, you hire him."
Todd G. - CEO
"The guy is an absolute workhorse. Connecting the dots, guiding our team, turning marketing problems into math problems, I've really never met anyone like Zach."
Cheryl C. - VP of Marketing
"It's like Zach's an extension of your team. His responsiveness is unmatched. His idea to build (and him building it) an email marketing campaign over 4 months to our existing book of business generated over $8 Million in new business for us. He obviously more than paid for himself."
Matt A. - CEO
"We were spending roughly $50,000/month in Google Ads alone. Zach's promise was that he could cut our ad spend in half and we wouldn't even see a single decrease in our overall performance. I told him to prove it, and he did. We now spend $80,000/month with Zach's guidance. It's generated nearly $10 Million in pipeline value for us."
Bill B. - CEO
"Zach came in and completely overhauled how we were approaching our outbound sales. We were doing nearly everything manually and had no clue in regard to the technology and systems that Zach could implement. I cannot speak highly enough of the work Zach did for us."
It doesn't have to start at Phase 1 if you know the exact problem you need solved. However, from strategy to execution I can be there with you every step of the way.
Understand Your Current State
Everything begins with an understanding of your current state. I break this audit process down into 3 distinct categories:
We'll combine multiple calls with our Audit Intake checklist to help both sides really understand the current state of your business. If you know what main problems you want us to focus on, we encourage you to share.
Organize & Prioritize
After completing the Audit, it's time for both sides to properly organize and prioritize the biggest issues to start tackling. Usually, this focuses on the three core segments of a well-aligned marketing & sales function:
Our engagement can start and end with marketing, but I strongly encourage, and have the data to support, that best-in-class companies look at all three segments to ensure they're driving meaningful revenue growth.
Execute On The Plan
Like any good task list, the goal is to start solving the problems that we've identified after the audit. Once again, this is broken into three key segments:
We'll continue this process on a monthly basis until there's nothing left to solve inside your company. You're the ultimate decider of when we're 'finished'.
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