Marketing Focus Areas
I blend these tactics below to deliver transformative growth for B2B Companies.
Marketing Strategy & Execution
Develop a strategy to your target audience with surgical precision, converting prospects into customers.
With the right strategy and team, companies can develop and implement highly targeted, data-driven campaigns that reach the right audience at the right time, ensuring optimal return on investment.
We possess a deep understanding of the ever-evolving digital marketing landscape, enabling us to identify emerging trends and opportunities that help you stay ahead of the competition.
Search Engine Marketing
When executed properly, paid search (whether on Google Ads or Bing Ads) can be one of the most effective strategies in an ROI-focused, results-oriented digital marketing program.
For many of my clients, paid search is their bread and butter. That’s why we take an insight-driven approach to increase your bottom line.
Whether you have an existing Google Ads account or need us to establish one for you, we’ll take the time to learn about your business, understand your goals, check out your competitors, analyze the industry, and review the data necessary to ensure we can get you results.
Search Engine Optimization
Is your company getting 'invited to the party' when it comes to organic search?
Search engine optimization (SEO) is essential for businesses seeking to bolster their online visibility and capture a larger share of the ever-growing digital market.
By optimizing website content, structure, and performance, companies can improve their search engine rankings, driving increased organic traffic and attracting high-intent users.
Investing in a well-executed SEO strategy not only yields long-lasting results, but also delivers a strong return on investment, as businesses reap the benefits of enhanced brand recognition and sustained customer engagement.
Email Marketing
Email marketing stands as an indispensable tool for businesses seeking to establish lasting connections with customers while driving tangible results.
This cost-effective approach enables companies to deliver personalized, relevant content directly to their target audience, fostering brand loyalty and nurturing leads toward conversion.
By harnessing the power of email marketing, businesses can achieve impressive returns on investment, bolster customer engagement, and ultimately fuel sustainable growth in a competitive landscape.
Measurement & Reporting
Examining marketing analytics is essential for businesses seeking to refine their strategies, maximize returns, and remain competitive in an increasingly data-driven world.
By analyzing comprehensive data sets and tracking key performance indicators, companies can gain invaluable insights into customer behavior, preferences, and trends, enabling them to make more informed decisions that drive growth.
Marketing analytics allows businesses to identify what works and what doesn't, enabling them to allocate resources more efficiently and pivot their strategies accordingly. This data-driven approach also empowers companies to create highly targeted and personalized marketing campaigns that resonate with their audience, leading to increased engagement and conversion rates.
Social Media Marketing
Remember, marketing is human at the end of the day.
Social media management is a critical component of modern marketing strategies, as it enables businesses to establish a strong online presence, engage directly with their target audience, and cultivate brand loyalty.
By curating and sharing relevant, high-quality content, companies can not only generate buzz around their products or services but also humanize their brand and foster meaningful connections with customers.
Effective social media management serves as a powerful catalyst for growth, as it amplifies brand awareness, drives website traffic, and ultimately contributes to increased conversions and long-term success.
Content Marketing
Create content that converts.
By creating high-quality, informative content tailored to their target audience, companies can build trust and credibility while showcasing their expertise and industry knowledge.
Consistently publishing content not only fosters customer engagement but can also contribute to improved search engine rankings, increased brand visibility and long-term business success.
Sales Process Engineering
A Deep Dive Into Every Stage Of Your Sales Process.
When's the last time you sat down and worked through identifying strategic partnerships in the marketplace? If you're looking to better leverage your region and network, we'll walk you through the process of identifying, reaching out, and building effective strategic partnerships.
Sales Tool Optimization
Do (Much) More With Less.
Technology moves fast, and sales technology moves even faster. We sit down with you, understand the tools you're currently using, and implement sales tools that we believe can help fill the gaps, allowing you to do more with less.
Neuromessaging Programs
Messaging Built For The Buying Brain.
Does your sales & marketing message contain the right elements to drive urgency in the buying brain of your ideal customer? Recent research in neuroscience has afforded us a more in-depth look at how the human brain processes information in order to change. Or resist change.
Our Neuromessaging™ programs walk through your existing messaging and use our Neuromessage map™ process to help uncover areas of improvement that will help clarify your value and drive more urgency to change on the part of your prospect.
Neuroselling Workshops
Tell A Story That Converts.
In an exclusive and intimate group setting, you will get hands-on training and coaching from BrainTrust experts. Over the course of 2 days, you will learn how the power of neuroscience and visual storytelling techniques can completely change your selling approach and drastically improve your customer relationships (and sales results).
Leveraging LinkedIn
The Best Sales Tool Is Human.
Learn how to better leverage LinkedIn as a sales tool. From optimizing your profile for lead generation to engaging C-Suite executives with one message. We've reached out to (literally) thousands of C-level and VP-level executives, measuring and testing our cold messaging, we know what works and what doesn't.
A Typical Approach
It doesn't have to start at Phase 1 if you know the exact problem you need solved. However, from strategy to execution I can be there with you every step of the way.
Phase 1: Audit
Understand Your Current State
Everything begins with an understanding of your current state. I break this audit process down into 3 distinct categories:
- Tactics: Let's audit what you're currently doing from a marketing perspective.
- Technology: Are you leveraging everything that you should be when it comes to marketing technology?
- Talent: Let's make sure you have the right people on the bus to drive your business forward. This includes internal and external (agency) audits.
We'll combine multiple calls with our Audit Intake checklist to help both sides really understand the current state of your business. If you know what main problems you want us to focus on, we encourage you to share.
Phase 2: Align
Organize & Prioritize
After completing the Audit, it's time for both sides to properly organize and prioritize the biggest issues to start tackling. Usually, this focuses on the three core segments of a well-aligned marketing & sales function:
- Marketing: How efficiently are you the right audience with your marketing strategy?
- Web: How well is your website converting the right people into sales-qualified opportunities?
- Sales: How well is your sales team closing the sales-qualified opportunities that are provided?
Our engagement can start and end with marketing, but I strongly encourage, and have the data to support, that best-in-class companies look at all three segments to ensure they're driving meaningful revenue growth.
Phase 3: Action
Execute On The Plan
Like any good task list, the goal is to start solving the problems that we've identified after the audit. Once again, this is broken into three key segments:
- Who: Who should be executing the new marketing strategy or set of tactics?
- Where: Where does all of our information, analytics, and data flow from these tactics?
- When: When do all of the tactics occur, what's the cadence, frequency, and more?
We'll continue this process on a monthly basis until there's nothing left to solve inside your company. You're the ultimate decider of when we're 'finished'.
