Stay in the know on all things B2B sales & marketing for less than 5 minutes a week.
Never Feel Like You're Behind In Sales & Marketing Again.
The Executive's editorial team sifts through all of the B2B sales & marketing content each week and hand-selects the best content that's most relevant to B2B leaders.
Real-World Application & Results.
The Executive's team has worked with over 85+ B2B companies. We share tried and true tactics (plus results) so you can be better informed about future strategies.
Respectful Of Your Time and Inbox.
At maximum, you receive one email every two weeks. Each email is comprised of half sales insights and half marketing insights. There's a reason we combine both, it's how best-in-class B2B companies operate.
Topics We've Covered In Previous Briefs
We divide our proprietary framework into 4 pillars that drive sales-qualified leads and conversations for B2B companies.
How To Understand and Build Sales & Marketing Attribution Models
First click, last click, data driven, time decay? We shared what makes good business sense in The Executive.
The 5 Most Impressive Sales & Marketing A.I. Tools Out Right Now
Gong.io, Zoom Sales IQ, HubSpot Sequences, SaileBots, and more. Stay up to date on the latest technology helping to power your sales & marketing teams.
Understanding The Psychology of How People Actually Buy
Did you know there's science to how we make decisions? Yet, our sales people (and marketing teams) are not trained to communicate based on the "buying brain".
How To Reverse Engineer Your Competitor's Lead Gen Strategy
Want to know their tech stack, where they rank organically, if they are running LinkedIn, Google, Display ads, and more? We shared how to reverse engineer their entire GTM strategy.
Stable Diffusion, GPT-3, and The Future of Sales & Marketing Technology
Do you have any idea how fast A.I. is advancing in the world of sales & marketing technology? We're sharing with you first so you can stay ahead of your competitors.
Why Only 5% Of Your Prospects Are Ready To Buy At Any Given Time
We read every Forrester, Bain & Co, BCG, McKinsey, SEM Journal report and more so you don't have to. We then hand-select what is most important for our subscribers.