B2B Marketing Services | Customer Acquisition

When was the last time you did something just to build your professional know-how?
No matter what role or field you work in, staying on top of industry news and trends will help you gain expertise, identify opportunities for growth and give you a competitive edge.
What You Should Expect With The Executive
Stay in the know on all things B2B sales & marketing for less than 5 minutes a week.

Never Feel Like You're Behind In Sales & Marketing Again.
The Executive's editorial team sifts through all of the B2B sales & marketing content each week and hand-selects the best content that's most relevant to B2B leaders.
Real-World Application & Results.
The Executive's team has worked with over 85+ B2B companies. We share tried and true tactics (plus results) so you can be better informed about future strategies.
Respectful Of Your Time and Inbox.
At maximum, you receive one email every two weeks. Each email is comprised of half sales insights and half marketing insights. There's a reason we combine both, it's how best-in-class B2B companies operate.
What Will You Find In The Executive Briefs?
We cover both B2B sales & marketing each in the following format

1 Long Form Article
This is where we go deep on both a sales & marketing article. It might be research, a new tactic we've tested that you can apply, or more.
3 Short Form Posts
We keep these between 2-5 sentences, sharing something that's timely & relevant, and allowing you to drill in deeper if needed.
5 Snapshot Links
Quick links to news, tools, tactics, or technology we believe to be important to you, our subscribers.
Topics We've Covered In Previous Briefs
We divide our proprietary framework into 4 pillars that drive sales-qualified leads and conversations for B2B companies.

How To Understand and Build Sales & Marketing Attribution Models
First click, last click, data driven, time decay? We shared what makes good business sense in The Executive.
The 5 Most Impressive Sales & Marketing A.I. Tools Out Right Now
Gong.io, Zoom Sales IQ, HubSpot Sequences, SaileBots, and more. Stay up to date on the latest technology helping to power your sales & marketing teams.
Understanding The Psychology of How People Actually Buy
Did you know there's science to how we make decisions? Yet, our sales people (and marketing teams) are not trained to communicate based on the "buying brain".
How To Reverse Engineer Your Competitor's Lead Gen Strategy
Want to know their tech stack, where they rank organically, if they are running LinkedIn, Google, Display ads, and more? We shared how to reverse engineer their entire GTM strategy.
Stable Diffusion, GPT-3, and The Future of Sales & Marketing Technology
Do you have any idea how fast A.I. is advancing in the world of sales & marketing technology? We're sharing with you first so you can stay ahead of your competitors.
Why Only 5% Of Your Prospects Are Ready To Buy At Any Given Time
We read every Forrester, Bain & Co, BCG, McKinsey, SEM Journal report and more so you don't have to. We then hand-select what is most important for our subscribers.
Never Fall Behind In Sales & Marketing Again
Subscribe To The Executive For $9/Month. Cancel Anytime.

Note: The Executive is limited to 1,000 subscribers.
We will halt subscribers when we hit our subscriber cap.

The Executive is powered by Substack. The world's most innovative publishing platform.
Subscribe To The Executive

Zach Strauss

When was the last time you did something just to build your professional know-how?

No matter what role or field you work in, staying on top of industry news and trends will help you gain expertise, identify opportunities for growth and give you a competitive edge.

What You Should Expect With The Executive

Stay in the know on all things B2B sales & marketing for less than 5 minutes a week.

Never Feel Like You're Behind In Sales & Marketing Again.

The Executive's editorial team sifts through all of the B2B sales & marketing content each week and hand-selects the best content that's most relevant to B2B leaders.

Real-World Application & Results.

The Executive's team has worked with over 85+ B2B companies. We share tried and true tactics (plus results) so you can be better informed about future strategies.

Respectful Of Your Time and Inbox.

At maximum, you receive one email every two weeks. Each email is comprised of half sales insights and half marketing insights. There's a reason we combine both, it's how best-in-class B2B companies operate.

What Will You Find In The Executive Briefs?

We cover both B2B sales & marketing each in the following format

1 Long Form Article

3 Short Form Posts

5 Snapshot Links

Topics We've Covered In Previous Briefs

We divide our proprietary framework into 4 pillars that drive sales-qualified leads and conversations for B2B companies.

How To Understand and Build Sales & Marketing Attribution Models

The 5 Most Impressive Sales & Marketing A.I. Tools Out Right Now

Understanding The Psychology of How People Actually Buy

How To Reverse Engineer Your Competitor's Lead Gen Strategy

Stable Diffusion, GPT-3, and The Future of Sales & Marketing Technology

Why Only 5% Of Your Prospects Are Ready To Buy At Any Given Time

Never Fall Behind In Sales & Marketing Again

Subscribe To The Executive For $9/Month. Cancel Anytime. Note: The Executive is limited to 1,000 subscribers.We will halt subscribers when we hit our subscriber cap. The Executive is powered by Substack. The world's most innovative publishing platform.

Subscribe To The Executive For $9/Month. Cancel Anytime.

Note: The Executive is limited to 1,000 subscribers.
We will halt subscribers when we hit our subscriber cap.

The Executive is powered by Substack. The world's most innovative publishing platform.