We divide our proprietary framework into 4 pillars that drive sales-qualified leads and conversations for B2B companies.
First click, last click, data driven, time decay? We shared what makes good business sense in The Executive.
Gong.io, Zoom Sales IQ, HubSpot Sequences, SaileBots, and more. Stay up to date on the latest technology helping to power your sales & marketing teams.
Did you know there's science to how we make decisions? Yet, our sales people (and marketing teams) are not trained to communicate based on the "buying brain".
How To Reverse Engineer Your Competitor's Lead Gen Strategy
Want to know their tech stack, where they rank organically, if they are running LinkedIn, Google, Display ads, and more? We shared how to reverse engineer their entire GTM strategy.
Do you have any idea how fast A.I. is advancing in the world of sales & marketing technology? We're sharing with you first so you can stay ahead of your competitors.
We read every Forrester, Bain & Co, BCG, McKinsey, SEM Journal report and more so you don't have to. We then hand-select what is most important for our subscribers.
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