What To Read When It Comes To Sales & Marketing
Below are a few of my favorite books when it comes to sales & marketing.
In his latest book, NeuroSelling, B2B sales expert Jeff Bloomfield uses a unique blend of science and story to show you how to master those conversations. Drawing on the latest in biology, psychology, and physiology research, Bloomfield teaches you how to successfully engage your customer's "buying brain." His NeuroSelling® methodology has added millions of dollars in top-line revenue for industries as diverse as biotech, heavy manufacturing, engineering, pharmaceuticals, and banking/financial services.
In Scaling Up, Harnish and his contributors share practical tools and techniques for scaling an industry dominating business while enjoying the journey. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of the firm. Scaling Up focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash and includes a series of new One-Page tools, including the often copied One-Page Strategic Plan and Rockefeller Habits Execution Checklist™
Drawing on 1,000+ combined years of wisdom from 60+ successful mid-market private equity professionals and executives, Dan Cremons sets out to answer one of the most pressing questions facing private equity investors and executives today:
In this era of private equity, how can investors and executives get ahead by more consistently, predictably, and methodically driving value creation in their companies?
This timeless profit-boosting guide, considered a top management resource by business powerhouse Jack Welch, presents insights that are notable for their aggressive approach and contrarian perspective. Bob Fifer, former chairman and CEO of Kaiser Associates, shows us how to turn the tables on hardball-playing suppliers and competitors.
Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback.
Amp It Up delivers an authoritative look at what it takes to transform an organization for maximum growth and scale. Slootman shows that most leaders have significant room to improve their organization's performance without making expensive changes to their talent, structure, or fundamental business model―and they don’t need to bring in an army of consultants to do it. What they do need is to align people around what matters and execute with urgency and intensity every day.
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