Turn marketing problems into math problems.

Six guides for owners of companies under $50M. Each one takes something you can only feel, that marketing isn't working, that the agency is coasting, that you're behind on AI, and turns it into a number you can act on. No fluff, no gate on the thinking, free to download.

GuidesSix

Built forUnder $50M

PriceFree

Show

Field Guide 01Diagnostic

Ask these on the next call

The 12 Questions Your Agency Hopes You Never Ask

Twelve questions, three possible answers, one tell. Most agencies can answer four of them. Print it, take it into the room, and find out whether the people spending your money can describe what it bought. Each question comes with what a good answer sounds like.

12 questionsScored 0 to 12~10 pages

You'll leave knowing

Whether you have a partner or a vendor with a nice deck.

Downloadfree→

Field Guide 02Diagnostic

24 checks. One score.

The Attribution Checklist: Marketing Grades Its Own Paper

Finance has GAAP. Ops has throughput. Sales has quota. Marketing reports on itself, with metrics it invented, in a system it configured. Run 24 checks against your own CRM and get a Trust Score that tells you exactly how much of what marketing reports could survive an audit. Most companies score under 50.

24 checksTrust Score~8 pages

You'll leave knowing

Whether your reporting is measurement or narrative.

Downloadfree→

Field Guide 03Diagnostic

Run it yourself. Twenty minutes.

The AI Visibility Audit: A Stranger Is Answering Your Phone

Your buyers now ask a model before they ask their network, and it answers with confidence, without citations, and often without you. Run six prompts, score each zero to five, and get a letter grade for what the models say when a buyer asks for someone in your category. You'll usually find it naming a competitor instead.

6 promptsGraded A to F~9 pages

You'll leave knowing

Exactly who the model recommends in your place.

Downloadfree→

Field Guide 04Diagnostic

Bankable this quarter

The Dead Money Audit: What You Pay For That Nobody Uses

Every tool, every renewal, every seat you bought and never logged into. One worksheet, one afternoon, and one column nobody ever fills in: what decision has this ever changed? The typical company under $50M is sitting on close to forty percent waste. The recovery is bankable this quarter.

WorksheetRecoverable $ total~8 pages

You'll leave knowing

A real dollar figure you can recover by Friday.

Downloadfree→

Field Guide 05Framework

The rules that don't move

The Permanent Laws of Buyer Psychology

Eight things about how people decide to buy that were true before the internet and will be true after the next platform is gone. Each law comes with why it's wired into the brain and exactly how to use it in a sales motion, plus the honest line between using it and manipulating with it. Learn these once, use them forever.

8 lawsWiring + application~12 pages

You'll leave knowing

The exact law your stuck deal is fighting.

Downloadfree→

Field Guide 06Framework

Not a tools guide

The Leverage Shift: What AI Actually Changed

Not prompts. Not tools. The economic argument underneath them: execution got cheap, judgment stayed expensive, and the link between output and headcount came apart. Four questions to re-plan your next twelve months around the new math, before you make your next hire on the old one. The tools will change. The shift won't.

The new math4 re-plan questions~11 pages

You'll leave knowing

Which of your next hires the old math already broke.

Downloadfree→