Revenue Portfolio Theory
The Revenue Portfolio Diagnostic
Six mechanisms. One question: how fragile is your pipeline?
Every way a buyer can be brought to you lives inside one of six mechanisms. Check the tactics you actively run today, not the ones you tried once, and watch your portfolio take shape. A spike means you depend on one thing. A full, even shape means you can absorb a shock.
This is a map, not a to-do list. No business should run all 280 tactics, and not every mechanism fits every model. Depth in a few beats a token presence in many. Concentration is not automatically a flaw: deliberate weight in a mechanism you own is a strategy. Weight you drifted into is a risk. The question this tool asks is simply whether the shape you see is the shape you chose.
Expand a mechanism and check what you run. Running means actively resourced, not dormant.
Your portfolio reads as
Unmapped
Nothing checked yet. Start with the mechanisms you would say you run today.
A verdict is a starting point, not a scorecard. The goal is never to fill the hexagon. It is to know which mechanisms you are actually resting on, and to be able to say out loud why.