The AI Visibility Audit: A Stranger Is Answering Your Phone | Free Guide | Zach Strauss
Field Guide 03 · Diagnostic
Run it yourself. Twenty minutes.

The AI Visibility Audit: A Stranger Is Answering Your Phone

Your buyers now ask a model before they ask their network, and it answers with confidence, without citations, and often without you. Run six prompts, score each zero to five, and get a letter grade for what the models say when a buyer asks for someone in your category. You'll usually find it naming a competitor instead.

Format6 prompts
OutputGraded A to F
Length~9 pages
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What's inside

Six prompts your buyers are already running.

The test

The six queries

Category, problem, comparison, direct, trust, and displacement. The exact shapes a buyer uses, each scored zero to five, run across two models.

The grade

Your visibility score

Thirty points, one letter. Most companies under $50M score a D and walk in expecting a B. That gap is the whole conversation.

The findings

The three you always find

The Substitution, the Stale Self, and the Wrong Neighborhood. They show up almost every time, and one of them produces a screenshot you'll forward.

What you'll find

Three things, almost every time.

The Stale Self

The model describes the company you were three to five years ago, with total confidence, to a buyer deciding right now.

The Wrong Neighborhood

Ask who competes with you and the answer is a set you consider beneath you, or one you have never heard of.

The Substitution

In answer to a query describing your own ideal customer, the model recommends a named competitor. That is the screenshot.

The line to remember
This is not a technology problem. A stranger is answering your phone.
Who this is for

For the owner who built it on relationships.

You have spent fifteen years building a reputation through relationships. Your model of how demand works is simple and it has made you money: someone who knows me tells someone who needs me.

That model just acquired a competitor. A new referral source entered your market. It has never met you, it has no loyalty to you, and it talks to your buyers before you do. Right now, in answer to a question that describes your own customer, it is naming someone else. This guide shows you exactly what it says.

Zach Strauss
GTM Architect / Revenue Portfolio Theory

Run the six. Send me the screenshots.

Specifically, send me the one where it named your competitor. That is where we start. Grab the guide, run the prompts, and let's talk.

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