Let's solve your marketing and sales problems head on

From strategy to execution, I can be there every step of the way.

Jeff B. - CEO

Businesses Helped

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Companies Founded & Sold

In Sales Pipeline Value Created

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common headwinds

facing any of these common headwinds?

Don’t see a headwind below Get in touch, I am happy to share if I can help you or not. I’m not here to waste your time or mine, that’s a promise.

You're unsure where to start from a strategic POV.

Where do you begin? It’s a common question that we help map out. You should have a strategy, not a dream. We can help you get there.

You aren't sure what marketing channels are actually providing an ROI.

If you aren’t measuring your marketing channels the right way, you are probably lighting money on fire. We make sure you have the right attribution models so you can make the right decisions going forward.

You aren't sure if you're leveraging technology to be as efficient as possible.

There are over 9,000 Marketing Technology platforms available right now. That’s not even counting sales technology. Can you name more than 10? Do you know the right ones for your business? Can you be more efficient? We help answer those questions.

Your competition feels miles ahead of you and you're potentially losing market share.

We hate losing. We hate seeing our clients in 2nd place (or worse). Let’s make sure you’re operating best-in-class marketing & sales program.

You aren't closing the sales & marketing feedback loop.

When was the last time your marketing & sales team got in the room (and it was actually productive)? We help establish formal reporting cadences and agendas for our clients. Both teams need to work together.

You feel like you keep losing deals specifically to price.

Sales team complaining about price? Are they discounting too often and for too much? That erodes your margin. Let’s master the customer conversation so you can command a premium price in your market.

I solve complex B2B sales and marketing problems on short notice.

I know how the right sales and marketing can result in hyper-growth. Previously, I was the Founder & Managing Director of Grey Matter: a B2B marketing & sales agency. I grew the company to the following:

998th fastest-growing company in the U.S. in 2023 on the Inc. 5000 list.
The fastest-growing company in Dayton, Ohio, according to Inc. Magazine's 2023 Inc. 5000.
The Cincinnati Business Courier award for the fastest-growing company in the Greater Cincinnati area in 2023.
The 95th spot as the fastest-growing company in the Midwest in 2023, as recognized by Inc Magazine's Midwest Regional awards.

Over 100+ companies widened the gap against their competition through my guidance

A Typical Approach

here's what a typical approach looks like

Audit

Everything begins with an understanding of your current state. We’ll combine multiple calls with our Audit Intake checklist to help both sides really understand the current state of your business. If you know what main problems you want us to focus on, we encourage you to share.

Align

After completing the Audit, it’s time for both sides to properly organize and prioritize the biggest issues to start tackling.

Action

Like any good task list, the goal is to start solving the problems that we’ve identified after the audit. We’ll continue this process on a monthly basis until there’s nothing left to solve inside your company. You’re the ultimate decider of when we’re ‘finished’.

Don't Take My Word For it

"It's like Zach's an extension of your team. His responsiveness is unmatched. His idea to build (and him building it) an email marketing campaign over 4 months to our existing book of business generated over $8 Million in new business for us. He obviously more than paid for himself."

Cheryl C.

VP of Marketing

"The guy is an absolute workhorse. Connecting the dots, guiding our team, turning marketing problems into math problems, I've really never met anyone like Zach."

Todd G.

CEO

revenue operations results

I focus on results, Not vanity metrics

When it comes to fixing your entire revenue operations or a specific marketing or sales headwind, my north start is the same: generate more revenue.

108 New Deals & $8.5 Million in Revenue

A B2B manufacturer generated $8.5 Million in revenue and they invested $40,500 for the whole year.

38% Increase Year over Year In Leads

While reducing the overall marketing budget by 45% for the year for a B2B manufacturing company. That’s called doing more with less.

228 Leads in 2.5 Months

I helped a B2B industrial company execute their first strategic paid campaign, resulting in 228 sales-qualified leads in 2.5 months.

14.52X Engagement ROI

A B2B promotional products manufacturing company realized a 14.52X ROI when we implemented the Agile Acquisition methodology to their business.

317% Increase In Lead Conversions

I helped a B2B medical device company more than triple its leads without spending any additional paid advertising dollars.

4x Engagement ROI By Month 2

By revamping this B2B manufacturer’s website and overhauling its customer acquisition strategy, they realized a 4X ROI 45 days into their engagement with me.