What happens after someone fills out your form?
I will submit your forms as a prospective buyer and measure exactly what comes back. Who responded. How fast. How many times before they stopped.
Response log
IllustrativeHBR, 2011 · 2,241 companies
Drift, 2017 · 433 companies
RevenueHero, 2024 · 1,000 companies
Drift, 2017 · 433 companies
Each of those studies used the same method: submit real lead forms at real companies and record what came back. Nobody has ever run it on yours.
Everyone knows the five minute rule. It got worse anyway.
The research is thirteen years old and universally cited. Every sales leader can quote it. And over the same period, the share of companies that never respond at all has close to tripled.
That is not a knowledge problem or an effort problem. It is what happens when a form has no owner, routing quietly breaks, and nobody on the inside ever checks.
It is almost never the reps. It is the plumbing.
For most companies, the inbound form is the least supervised asset in the business. Three failure modes account for most of what I find.
Nobody owns the form
It was built by a contractor, wired to an alias, and inherited by three people since. Everyone assumes someone else is watching it. In practice nothing is assigned and nothing is measured.
The routing broke and nobody noticed
A workflow got edited. An integration expired. A rep left and the assignment rule still points at their inbox. Submissions land somewhere, and that somewhere stopped being a person a while ago.
One touch, then silence
Someone did reply. Once. Got nothing back and moved on. There is no cadence behind the first attempt, so every buyer who was busy that afternoon is gone for good.
You fill out one form. I do the rest.
No setup call, no discovery, no access to your systems. Everything is measured from the outside, the way a real buyer would experience it.
You request the test
The form below takes about a minute. I need your site, your role, and your confirmation that you can authorize test submissions at your own company. Then you can forget about it.
I find every form
Contact form, demo request, pricing inquiry, gated download, the one buried on a product page nobody links to. Most companies have three to six of them and watch one.
I submit as a real prospective buyer
Every door gets tested, using a monitored email address and a real phone number so anyone who responds actually gets through. One form tells you about one form. All of them at once tells you about the system behind them.
Every touch gets timestamped
Email, call, voicemail, text. I log what arrived, when, from whom, and through which channel, then leave the window open long enough to see where the cadence stops.
You get the report
Sent by email, not held hostage behind a meeting. If you want to walk through it with me afterward, that offer is in the email and you can ignore it.
Timestamps, not opinions.
Most audits hand you someone's judgment about your marketing. This one hands you a log of what actually happened, which is considerably harder to argue with in a leadership meeting.
Inside your report
Time to first response, by entry point
Every front door tested, with the exact gap between submission and first human contact.
The entry points that went dark
Which forms produced nothing at all over fourteen days. This is usually the headline.
Channel and cadence
How you reached out, how many times, and the point at which the follow up stopped.
Your numbers against the benchmarks
Where you land next to the published studies, with the sample size and year attached to each one.
The three fixes I would make first
Specific and sequenced, aimed at routing, ownership, and cadence rather than at a person.
This is a test of your system, not your people.
Response time is infrastructure. It is a function of how leads are routed, who is accountable, and what cadence is enforced. A rep who was on a plane that afternoon is not the finding.
So the report is written against the system, and I will not break results out in a way that is useful for building a case against an individual. If that is what you are here for, this is the wrong tool.
Find out what your buyers actually experience
About a minute to fill out. Then nothing to do until the report lands.
The part most people don't bother to publish.
You are inviting a stranger to put fake leads into your CRM. Here is exactly what that involves.
The submissions are real and reachable
A monitored inbox and a real phone number, so anyone who responds gets through. That is the only way to measure cadence honestly.
Nobody's time gets wasted
Any rep who replies gets an automatic response explaining that this was a requested test and who requested it. No one on your team spends a week chasing a ghost.
Every record is tagged and removable
The report includes the exact names, emails, and timestamps used, so your team can find and delete the test records in about two minutes.
I only test companies that ask
Requests must come from someone at the company on a matching work email. I do not run this on competitors, prospects, or anyone who has not asked for it.
The report goes to you first
You decide who else sees it. I do not contact anyone else at your company about the results, and nothing gets published.
There is no catch, but there is a bias
I do this free because a meaningful number of people who see a bad result want help fixing it. If yours comes back clean I will tell you that plainly and we can both move on.
You have never submitted your own form.
Almost no one has. It takes one minute of your time to stop guessing.