Your room leaves with a new model, not a highlight reel.
Four talks on how revenue actually gets made now: the portfolio behind growth, what AI changes in marketing and what it never will, and the buying brain underneath all of it. Or tell me your theme and I will build the keynote for it.
One PE, two strategic
Recognized for growth
Enterprise and GTM
Each one is designed to change a belief in the room.
Not a topic list. Every talk names the assumption your audience walks in with, dismantles it, and hands them a model to use in its place. The examples, data, and language get shaped around your audience before I ever step on stage.
Revenue Portfolio Theory
Most companies are overweight one way of making money and do not know it. This talk reframes growth as a portfolio of revenue mechanisms, each with its own cost, behavior, and shelf life, and shows leaders how to weight and rebalance them on purpose instead of by accident.
- A map of every mechanism currently producing your revenue, and what each one really costs
- A way to spot concentration risk before the channel breaks
- A rebalancing framework leadership can run every quarter
How the Best Marketing Teams Actually Use AI
Nearly every team has AI now. A small number are getting a real return on it, and they are not the ones producing the most content. This talk goes inside what high-performing marketing organizations are doing differently: where they point AI, where they refuse to, and how they turned a tool everyone has into an advantage almost no one has.
- The handful of places top teams point AI first, and why volume is never one of them
- The work these teams deliberately keep human, and what it protects
- An honest look at what AI has actually moved on the P&L, and what it has not
- A way to audit where your own team is spending the leverage AI handed them
The Psychology of Marketing
Buyers decide with emotion and justify with logic, and most marketing is built for the justification. Drawing on behavioral science, this talk shows what is actually happening in a buyer's brain in the seconds before a decision, where trust is won and lost, and why the best-argued message often loses to the best-felt one.
- The real sequence a buyer moves through, and where most messaging enters too late
- The specific triggers that build or break trust before a word is read
- A test to run your positioning and creative against on Monday
Your Next Buyer Is Asking a Machine About You
Search is no longer a list of links, it is an answer, and something else is now deciding whether your company makes it into that answer. This talk covers what has actually changed in how buyers find companies, what it takes to be the source a model cites, and how to build demand for a world where the click may never happen.
- How buyers are really discovering companies now, and what fell off the map
- What makes a company legible to an AI that is being asked to recommend one
- A demand model that survives the disappearing click
Have a topic in mind?
The best keynote I give is usually the one an organizer asks for. If your event has a theme, or your room is wrestling with a problem none of the talks above quite name, tell me about it and we will craft a custom keynote specifically for it. You will get an outline and a point of view back before you commit to anything.
However your event is built
Keynote
A 45 to 60 minute talk designed to shift how a room thinks and what it does next.
Workshop
A half or full day working session that turns the ideas into a plan your team owns.
Fireside
A moderated conversation or Q and A, in person or virtual, tuned to your audience.
Kickoff
A high-energy session to open or anchor your SKO or annual kickoff and send the team out aligned.
An operator, not a motivational act.
These are not frameworks I read about. Revenue Portfolio Theory came out of watching companies I owned get dangerously dependent on one channel. The AI material comes from rebuilding my own go-to-market around it and finding out where it actually helps.
That is what a room feels. Audiences can tell the difference between a speaker performing expertise and an operator sharing it. My goal is never the standing ovation. It is the leader who emails a week later to say they changed something because of the talk.
Speaking FAQ
What topics do you speak on?+
Revenue Portfolio Theory, AI in marketing, the psychology of how buyers decide, and how buyers now find companies through AI search. I also build custom keynotes around a specific event theme.
Can you build a custom keynote for our theme?+
Yes, and it is often the better talk. If your event has a theme, or your room is wrestling with a problem the signature talks do not quite name, send it over. I will come back with an angle and an outline before you commit to anything.
Do you speak virtually?+
Yes. Keynotes, workshops, and fireside sessions, in person and virtual, for conferences, kickoffs, and leadership events.
What audiences are these talks for?+
Founders and CEOs, marketing and revenue leaders, full go-to-market teams, and member groups such as EO and YPO. Talks are tailored to the maturity and goals of the room.
How do I check availability and fees?+
Use the inquiry button on this page to share your event, date, and audience. I will respond with availability and fees for your format, whether a keynote, workshop, or fireside.
Give your audience something they can use.
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1
You share the details
Your audience, your theme, your dates, and what you need the room to walk out believing.
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2
I reply personally
Within two business days, with availability and fees for your format. No agency, no gatekeeper.
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3
We shape the talk together
We pick the signature talk that fits or build a custom one, and I tailor the examples to your room before I ever step on stage.
Send a booking inquiry
Tell me a bit about your event and I will follow up personally.