Own the engine,
not the output.
I build your marketing as Claude skill files: a system you keep, not a service you rent. Install mine, have me build yours, or let me run your marketing for you. You own the files either way.
Agencies rent you results.
Tools hand you homework.
The engine lives on their laptops
Hire an agency and the system that drives your pipeline never lives in your building. The day the contract ends, your growth machine walks out the door with them.
You inherit a second job
Buy another AI tool and you have signed up for more work: prompts to write, workflows to wire, output to babysit. You are paying to do the labor yourself.
I give you the system itself, encoded as skill files your team owns.
A skill file is your marketing, written down for AI.
Think of it as a trained operator captured as a document. Drop it into Claude and it runs that play on command, in your brand and to your standards.
- Holds your ICP, your offer, your voice, and your proven plays
- Executes the work: outbound, paid search, landing pages, nurture, content
- Builds into a library, a marketing team that never forgets what works
- Lives in your Claude instance, owned and controlled by you
Pick how hands-on you want to be.
Every path delivers the same thing: skill files you own. What changes is who builds them and who runs them.
Buy the files. Run them yourself.
For operators already in Claude who want leverage, not labor.
- Library of proven marketing skill files
- Install guide for your Claude instance
- Quarterly updates as I improve them
I build your marketing system. I teach you to run it.
For teams that want a tailored system and the confidence to drive it, no retainer.
- Custom skill files for your ICP, offer, and voice
- Live training so your team runs it in ~2 hrs a month
- A 30-day tune-up after launch
An entire marketing department, for a fraction of one full-time hire.
Strategy and execution, fully handled. You get the pipeline without building a team.
- Everything in Build + Train
- Ongoing strategy plus hands-on execution
- Monthly reporting and ongoing optimization
Whatever you pick,
the system is yours to keep.
This is the line every other option fails. Cancel an agency and you are back to zero. Walk away from me and you still hold every skill file I built, ready to run on day one. I am not betting on lock-in. I am betting you will want to climb.
Start anywhere. Climb when ready.
Install
Get leverage today with proven files you run yourself.
Build + Train
Get a custom system built for you, and learn to run it in a couple hours a month.
Operate
Hand me the keys when you would rather buy the outcome than run it.
Most start at Build + Train. Some install first and upgrade later. The files carry over at every step, so you never start from scratch.
Built by an operator with the receipts.
The honest answers.
What exactly is a skill file?+
A document that teaches Claude how to run a specific piece of your marketing: who your buyer is, what your offer is, how you sound, and the exact steps to execute the play. It turns a general AI into your trained operator.
Do I need to be technical to install the skill files?+
No. If you can paste a document into Claude, you can run a skill file. The install guide walks you through setup, and each file is built to run on plain instructions.
Can I switch paths later?+
Yes, and most do. Start with Install, upgrade to a custom build, or move to Operate when you would rather buy the outcome. Whatever you already own carries forward.
What happens if I stop working with you?+
You keep every skill file I built. They live in your Claude instance and keep running. There is no engine to hand back, because it was always yours.
Will the files actually sound like us?+
On the Build and Operate paths, yes. I encode your voice, your ICP, and your proven plays into the files, then tune them against your real campaigns before launch.
How fast can we launch?+
Install is same-day. A custom build typically runs two to three weeks from kickoff to a trained team and a live system.
Decide how much you want to touch it.
Buy the files and run them. Have me build yours and learn to drive. Or hand me the keys. You own the system either way.