I don't hand you a deck and leave.
I step in and own your revenue engine. I set the strategy, prioritize what gets built, and then go build it. Measured on pipeline value and closed-won revenue. Nothing in between.
Limited to a handful of engagements at a time.
Not activity. Not deliverables. Not decks.
Every engagement is measured on two numbers: sales pipeline value, and closed-won revenue. If those do not move, I have not done my job, and I have written that into the agreement.
One person, accountable for the whole engine.
Not marketing. Not sales. The revenue engine, which is both of them running as one system under one forecast. Most companies under $50M have two functions that quietly blame each other. That stops.
Positioning and message
Who you serve, why you win, and the message that makes a buyer move. Decided once, then held to, so your team stops improvising a story the company never agreed on.
The portfolio
Which of the six revenue mechanisms you are overspending on, which you have never touched, and how they get weighted over the next four quarters.
Pipeline and demand
The channels and campaigns that produce qualified pipeline, measured against revenue rather than impressions and clicks.
Sales enablement
I do not train your reps. I arm them. Talk tracks, sequences, objection handling, proposal assets, and the case studies and proof that move a stalled deal. The ammunition, built once, so nobody is rebuilding a deck at 11pm.
CRM and reporting
The plumbing. A CRM that tells the truth, clean attribution, and a forecast you can take to a board without flinching.
The AI layer underneath
Where AI genuinely compounds output and where it is a distraction. Built into the workflow, not bolted on as a demo.
Diagnose. Architect. Build.
No ninety-day discovery phase. We are live in week four. I have seen enough engines to know where they leak, and I would rather be wrong fast than thorough and late.
Diagnose
I get inside the CRM, the pipeline data, and the team. This is the part the free audit cannot reach. I come back with what is actually broken, what it is costing you, and a stack-ranked list of what we fix first.
Architect
We reweight the revenue portfolio and decide the motion. Positioning, mechanisms, targets, and the sequence of what gets built when. You get one plan that sales and marketing both signed off on, which for most companies is the first time that has happened.
Build
We go live in week four. Campaigns, sequences, CRM, enablement. I work with the team you already have, lead your agencies to one plan, and bring in my own bench where there is a gap, so nothing waits on a hire. Reported weekly against pipeline and closed-won, and durable enough to keep running after I am gone.
If it doesn't work, I write you a check.
Ask any agency or consultant whether they will cut you a check if they do not deliver. Almost none of them will. That is the whole argument for this section.
The guarantee. You do not have to work with me for twelve months. There is no multi-year lock-in and no contract designed to outlive the results.
But if you are with me for twelve months, and the greater of your sales pipeline value or your closed-won revenue has not exceeded my fees, I cut you a check back for 25% of what you paid me.
It is in the agreement, not in a sales deck.
I can offer this because the engagement is measured on those two numbers from day one. A guarantee is only meaningful if you have already agreed how you will be judged.
Don't take my word for it.
This is the smartest person in the room. If you want to generate more leads and revenue for your business, it's pretty simple: listen to what he says, let him execute, and watch your sales pipeline fill up.
If you want an actual ROI from your partner and are committed to that, then Zach is who you want. I wish I would have partnered with him sooner.
This is a partnership, not a vendor relationship.
I take on a handful of engagements at a time, which means I turn work down. Here is how I decide.
We should talk if
- You are under $50M and revenue is not growing at the rate you need it to.
- You know something is broken but you do not have the internal horsepower to fix it.
- You are willing to be measured on pipeline and closed-won, and to measure me the same way.
- You will give me the data and the authority to actually drive.
- You want a partner who tells you the uncomfortable thing early.
We should not if
- You want a vendor to manage rather than a partner to lead.
- You are looking for activity, deliverables, and a monthly report.
- You want someone to validate a plan you have already decided on.
- The CRM is a black box I am not allowed to open.
- $8,000 to $12,000 a month is the number that stops you, rather than the return on it.
The things people actually ask.
What does it cost?+
Typically $8,000 to $12,000 a month, scoped to the engagement, because owning a revenue engine at $6M and at $40M are not the same job.
For context: the comparable full-time hire runs closer to $35,000 a month once you load in benefits, equity, payroll tax, and recruiting, and that person still needs three to six months before they produce anything. The good news is it is not $35,000 a month. You get a senior operator who has done this three times, for roughly a third of the cost, and I am on the hook for the number rather than for showing up.
If cost is the deciding factor rather than the return on it, we are probably not a fit, and I would rather say that early.
How is this different from an agency?+
An agency executes campaigns you direct. A consultant delivers a report and leaves. I own the function. I set the strategy, build the system, push the buttons and pull the levers, and stay accountable for pipeline and closed-won revenue. An agency is measured on deliverables. I am measured on your number.
How is this different from your Advisory offer?+
Advisory is for teams who can execute and need someone making sure they are executing on the right things. Execution is for when the work needs to get done and the people to do it are not there. In Advisory, your team builds it. In Execution, I build it.
What happens to my existing team?+
Nothing. Nobody gets replaced. Most of the time your people are not the problem. They are executing without a plan, or executing a plan nobody agreed on, which is a leadership failure rather than a talent one.
I work alongside them on what they are already running, and I bring in my own bench to execute the new initiatives that show up in the plan. So your team keeps doing what they are good at, and the new work does not sit in a queue waiting on a hire that takes six months.
If a real gap does emerge and you decide you want to fill it in-house, I will help you hire for it. But that is your call to make, not a condition of the engagement.
Do I need to do the free audit first?+
No, but most people do, and it makes the first real conversation much better. The audit is an outside-in read, so it tells you where you are leaking based on what a buyer can already see. Execution starts by opening the CRM and the pipeline data, which is where the expensive problems usually are.
How long does an engagement run?+
Month to month, and the guarantee is honored if you are with me for twelve months. There is no multi-year lock-in. If it stops being worth it, you should not be trapped in a contract that outlived the results.
How many clients do you take at once?+
A handful. I am one person, and the entire value is senior attention and actual execution, so I cap it to protect both. It also means availability is genuinely limited, and the best time to talk is before a seat fills rather than after.
What do you need from me?+
Access to the data, authority to make calls inside the revenue function, and a leadership team willing to align behind one plan. The most common reason an engine stays broken is not a lack of effort. It is that leadership never actually reconciled on the strategy, and the sellers absorbed the incoherence.
You do not have the horsepower. I do.
Tell me what is going on. If Execution is the right fit, I will tell you how it would work. If Advisory or the Community is a better answer for where you are, I will tell you that instead.
A handful of engagements at a time. If it is not a fit, I will say so on the first call.