B2B Marketing Consultant

Your revenue growth lives & dies through your marketing strategy. 

Does your B2B company have marketing down to a science?

Hi - I'm Zach Strauss

I solve complex B2B marketing problems on short notice. 
 
Before consulting full-time, I was the Founder & Managing Director of Grey Matter: a B2B marketing & sales agency. I led and grew Grey Matter to become an Inc. 5000 company, doubling revenue every year for the last 5 years, oversaw a team of 25+ employees, and ultimately sold the company to private equity.
 
I'm also the 'Founder' of the Agile Customer Acquisition methodology: a proven growth framework designed to help you build a repeatable, scalable, and predictable customer acquisition machine. Not only did Grey Matter grow through this methodology, but it was the same framework that led to impressive revenue results for our clients.
 
I've worked with over 100+ companies helping solve specific B2B marketing & sales problems.
 
I only know B2B marketing & sales, nothing else. It's been a passion of mine since I started my career in enterprise sales, ultimately becoming a VP of Sales for a venture-backed SaaS company, and eventually leading to the founding of Grey Matter.
 
Now I help B2B companies like yours solve marketing problems through consulting and fractional CMO engagements.

I focus on results, not vanity metrics.

 Here are just a few examples in my past work where I have been responsible for these outputs.

108 New Deals & $8.5 Million in Revenue

A B2B manufacturer generated $8.5 Million in revenue and they invested $40,500 for the whole year. I'd love for you to be next.

38% Increase Year over Year In Leads

While reducing the overall marketing budget by 45% for the year for a B2B manufacturing company. That's called doing more with less.

228 Leads in 2.5 Months

I helped a B2B industrial company execute their first strategic paid campaign, resulting in 228 sales-qualified leads in 2.5 months.

14.52X Engagement ROI

A B2B promotional products manufacturing company realized a 14.52X ROI when we implemented the Agile Acquisition methodology to their business.

317% Increase In Lead Conversions

I helped a B2B medical device company more than triple its leads without spending any additional paid advertising dollars.

4x Engagement ROI By Month 2

By revamping this B2B manufacturer's website and overhauling its customer acquisition strategy, they realized a 4X ROI 45 days into their engagement with me.

Why is Agile Customer Acquisition So Powerful?

I divide our proprietary framework into 4 pillars that drive sales-qualified leads and conversations for B2B companies.

I Know The Science Of Customer Decision Making

In order to generate the marketing leads you want, you have to get inside the mind of your customer. I understand how to get inside the 'buying brain' and engineer my clients' strategies around how people make decisions.

I Know The Science Behind The Marketing Machine

Pixels, algorithms, personalization, data lakes, MarTech stacks, and much more. We have deep domain expertise in it all and I know exactly how they can work for your business.

I Put My Own Skin In The Game

Most consultants simply tell you what to do and then blame you if you didn't execute properly. While I'm certainly here to tell you what to do, I also have the ability to help you execute any strategy or tactic that I recommend.

Your Marketing Will Align With The Modern Buyer

‘Agile’ uses a combination of marketing & sales channels to simultaneously attack your market from every angle. Then I continually reassess your results and fluidly shift our efforts to what’s working, so you get results like you’ve never seen before.

Why People Partner With Me

If you're faced with any of the three headwinds below, it's time for a conversation.

You're Time Constrained

You need someone to help 'run harder' at marketing, demand generation, and customer acquisition initiatives.

You're Budget Conscious

You want access to a full-time team member at a fraction of the cost of one full-time senior marketing role.

You Want Performance

If you're spending money, you should see a return on that capital right? That's precisely what we focus on for you.

A Typical Approach

It doesn't have to start at Phase 1 if you know the exact problem you need solved. However, from strategy to execution I can be there with you every step of the way.

Phase 1: Audit

Understand Your Current State
 
Everything begins with an understanding of your current state. I break this audit process down into 3 distinct categories: 
Tactics: Let's audit what you're currently doing from a marketing perspective. 
Technology: Are you leveraging everything that you should be when it comes to marketing technology?
Talent: Let's make sure you have the right people on the bus to drive your business forward. This includes internal and external (agency) audits. 
We'll combine multiple calls with our Audit Intake checklist to help both sides really understand the current state of your business. If you know what main problems you want us to focus on, we encourage you to share.

Phase 2: Align

Organize & Prioritize
 
After completing the Audit, it's time for both sides to properly organize and prioritize the biggest issues to start tackling. Usually, this focuses on the three core segments of a well-aligned marketing & sales function:
Marketing: How efficiently are you the right audience with your marketing strategy?
Web: How well is your website converting the right people into sales-qualified opportunities?
Sales: How well is your sales team closing the sales-qualified opportunities that are provided? 
Our engagement can start and end with marketing, but I strongly encourage, and have the data to support, that best-in-class companies look at all three segments to ensure they're driving meaningful revenue growth. 

Phase 3: Action

Execute On The Plan  
 
Like any good task list, the goal is to start solving the problems that we've identified after the audit. Once again, this is broken into three key segments:
Who: Who should be executing the new marketing strategy or set of tactics?
Where: Where does all of our information, analytics, and data flow from these tactics?
When: When do all of the tactics occur, what's the cadence, frequency, and more? 
We'll continue this process on a monthly basis until there's nothing left to solve inside your company. You're the ultimate decider of when we're 'finished'.

Don't Take My Word For It

Hear from a few of my previous clients in regard to how I work and solve problems.

Jeff B. - CEO

"I've introduced Zach to multiple executives after seeing what he's done for some of my own clients. It's amazing that someone is able to understand the detail of both B2B marketing and B2B sales. Zach truly has a unique gift."

Mike R. - CEO

"Zach's nothing short of a B2B sales & marketing savant. I don't throw that term around often, but I've never seen someone be able to come in, audit our existing efforts, and move so fast to put together the right program and tactics to help us drive deal flow. If Zach is available, you hire him."

Todd G. - CEO

"The guy is an absolute workhorse. Connecting the dots, guiding our team, turning marketing problems into math problems, I've really never met anyone like Zach."

Cheryl C. - VP of Marketing

"It's like Zach's an extension of your team. His responsiveness is unmatched. His idea to build (and him building it) an email marketing campaign over 4 months to our existing book of business generated over $8 Million in new business for us. He obviously more than paid for himself."

Matt A. - CEO

"We were spending roughly $50,000/month in Google Ads alone. Zach's promise was that he could cut our ad spend in half and we wouldn't even see a single decrease in our overall performance. I told him to prove it, and he did. We now spend $80,000/month with Zach's guidance. It's generated nearly $10 Million in pipeline value for us."

Bill B. - CEO

"Zach came in and completely overhauled how we were approaching our outbound sales. We were doing nearly everything manually and had no clue in regard to the technology and systems that Zach could implement. I cannot speak highly enough of the work Zach did for us."

Check Availability & Let's Talk

A great fractional CMO shouldn't cost $15,000/month. 
Engagements can range between $1,500 to $3,500/month. I only work with 5 clients at any given time. 
You don't have to work with me for 12 months but if you do, I guarantee an ROI on our engagement or I'll cut a check back for 10% of my fee. 
Our time is valuable, and I'm not here to waste it. I'm so confident in my ability to deliver for B2B companies that If you don't learn something new on our 45-minute introduction call, I'll give you a $100 gift card, no questions asked. Spend as you see fit. 
If you're interested if I can solve your marketing problems, feel free to fill out the form below and share how I can help, I'll be in touch ASAP.